University of Strasbourg has joined GALA, the Globalization and Localization Association

The University of Strasbourg has joined GALA, the Globalization and Localization Association. GALA is a global, non-profit trade association for the language industry. Staff and students can take advantage of GALA’s wealth of resources to deepen their understanding of the […]

NAVER Papago : Providing Better Quality Machine Translation for K-Culture Fans

The Explosive Popularity of Korean Culture in Modern Media The Korean Wave (or “Hallyu” in Korean) started in the late 1990s as South Korean cultural contents gained popularity in nearby Asian countries. Fast forward 20 years, and you now see […]

A Swiss is a Swiss is a Swiss, or the importance of website localization and multilingual SEO

Having an online presence is essential for businesses in today’s digital world. It allowsthem to showcase their products and services as well as reach a wider audience and build relationship with their customers. In multilingual countries, providing customers with a […]

The Hidden Benefits of Speech-to-text Technology for Translation

In today’s digital world, speech-to-text (STT or speech recognition) technology and translation software have more applications than ever before. Top companies like Microsoft, Google, and Amazon are always working on improving STT technology to make things a little easier when […]

Taking your international marketing campaign to local markets: interview with transcreation specialist Claudia Benetello

When adapting international marketing to local markets, some may think that translation is the most suitable option to adapt a copy to a local market. However, that’s not necessarily the case. In fact, you might be looking for a completely […]

Future Technological Advances in Voice Technology for Virtual Personal Assistants through Natural Language Processing 

Thanks to natural language processing, virtual personal assistants can perform a variety of actions after hearing a wake word or a command. The action can be performed either on the device itself, when we ask for setting an alarm, playing […]

The importance of a good translation and localization for the pharmaceutical industry

Generally speaking, localizing a product for a global market helps expand your market across borders. But when it comes to the global market, content localization for the pharmaceutical industry becomes an essential step. Pharmaceutical companies are experiencing tremendous development. Emerging […]

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