University of Strasbourg Joins Globalization and Localization Association (GALA) 

The University of Strasbourg is now a member of the Globalization and Localization Association (GALA). GALA is a global, non-profit trade association for the language industry. Staff and students can take advantage of GALA’s wealth of resources to deepen their […]

NAVER Papago : Providing Better Quality Machine Translation for K-Culture Fans

Explosive Popularity of Korean Culture in Modern Media The Korean Wave (or “Hallyu” in Korean) started in the late 1990s as South Korean cultural contents gained popularity in nearby Asian countries. Fast forward 20 years, and you now see an […]

A Swiss is a Swiss is a Swiss, or the importance of website localization and multilingual SEO

Having an online presence is essential for businesses, in today’s digital world. It allows them to showcase their products and services as well as reach a wider audience and to build relationships with their customers. In multilingual countries, providing a […]

Taking your international marketing campaign to local markets: interview with transcreation specialist Claudia Benetello

When adapting international marketing to local markets, some may think that translation is the most suitable option to adapt a copy to a local market. However, that’s not necessarily the case. In fact, you might be looking for a completely […]

Future Technological Advances in Voice Technology for Virtual Personal Assistants through Natural Language Processing 

Nowadays, thanks to natural language processing, virtual personal assistants can perform a variety of actions after hearing a wake word or a command. The action can be performed on the device itself, when we ask for setting an alarm, playing […]

The importance of a good translation and localization strategy for the pharmaceutical industry

Overall, localizing a product for a global market helps expand your market across borders. However, when it comes to the global pharmaceutical market, content localization becomes an essential step which cannot be underestimated. Pharmaceutical companies are experiencing tremendous development, and […]

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