The University of Strasbourg is now a member of the Globalization and Localization Association (GALA). GALA is a global, non-profit trade association for the language industry. Staff and students can take advantage of GALA’s wealth of resources to deepen their […]
Explosive Popularity of Korean Culture in Modern Media The Korean Wave (or “Hallyu” in Korean) started in the late 1990s as South Korean cultural contents gained popularity in nearby Asian countries. Fast forward 20 years, and you now see an […]
Having an online presence is essential for businesses, in today’s digital world. It allows them to showcase their products and services as well as reach a wider audience and to build relationships with their customers. In multilingual countries, providing a […]
In today’s digital world, speech-to-text (STT or speech recognition) technology and translation software have more applications than ever before. Top companies like Microsoft, Google, and Amazon are always working on improving STT technology to make things a little easier when […]
Helpful tips on how to best prepare for a translation project To save time and money, clients should implement and carry out following steps as part of their overall project planning to be better prepared for a smooth translation management. […]
For decades, non-linguists thought Arabic and Hebrew were nearly the same. Especially Arabic speakers, who pronounce Hebrew (Ebry) and Arabic (Araby) with the same letters but with a different order. Quick look at both Arabic and Hebrew: Arabic Arabic is […]
When adapting international marketing to local markets, some may think that translation is the most suitable option to adapt a copy to a local market. However, that’s not necessarily the case. In fact, you might be looking for a completely […]
Nowadays, thanks to natural language processing, virtual personal assistants can perform a variety of actions after hearing a wake word or a command. The action can be performed on the device itself, when we ask for setting an alarm, playing […]
Overall, localizing a product for a global market helps expand your market across borders. However, when it comes to the global pharmaceutical market, content localization becomes an essential step which cannot be underestimated. Pharmaceutical companies are experiencing tremendous development, and […]
When publishing this blog post, the General Data Protection Regulation 2016/679 (GDPR) of the European Union has been in force for a little more than a year. Let’s celebrate this one-year anniversary by reflecting on the past and future effects […]
