Feline Ambitions: A Singapore Mobile Game Startup’s Internationalization Strategy

According to GamesIndustry.biz, Southeast Asia is the world’s fastest-growing mobile games market. The video games trade website estimates that key markets in the region (namely, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam) generated about $2.6 billion in mobile games revenue […]

Some specificities to know when designing websites and apps for the Asian market

Talking about web design in Asia (especially in Chinese-speaking countries) and in Western countries, we can notice there are some differences that are due to cultural reasons. Knowing about these differences could be important for graphic designers, but also for […]

University of Strasbourg has joined GALA, the Globalization and Localization Association

The University of Strasbourg has joined GALA, the Globalization and Localization Association. GALA is a global, non-profit trade association for the language industry. Staff and students can take advantage of GALA’s wealth of resources to deepen their understanding of the […]

NAVER Papago : Providing Better Quality Machine Translation for K-Culture Fans

The Explosive Popularity of Korean Culture in Modern Media The Korean Wave (or “Hallyu” in Korean) started in the late 1990s as South Korean cultural contents gained popularity in nearby Asian countries. Fast forward 20 years, and you now see […]

A Swiss is a Swiss is a Swiss, or the importance of website localization and multilingual SEO

Having an online presence is essential for businesses in today’s digital world. It allowsthem to showcase their products and services as well as reach a wider audience and build relationship with their customers. In multilingual countries, providing customers with a […]

The Hidden Benefits of Speech-to-text Technology for Translation

In today’s digital world, speech-to-text (STT or speech recognition) technology and translation software have more applications than ever before. Top companies like Microsoft, Google, and Amazon are always working on improving STT technology to make things a little easier when […]

Taking your international marketing campaign to local markets: interview with transcreation specialist Claudia Benetello

When adapting international marketing to local markets, some may think that translation is the most suitable option to adapt a copy to a local market. However, that’s not necessarily the case. In fact, you might be looking for a completely […]

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