According to GamesIndustry.biz, Southeast Asia is the world’s fastest-growing mobile games market. The video games trade website estimates that key markets in the region (namely, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam) generated about $2.6 billion in mobile games revenue […]
Talking about web design in Asia (especially in Chinese-speaking countries) and in Western countries, we can notice there are some differences that are due to cultural reasons. Knowing about these differences could be important for graphic designers, but also for […]
Localizing any content into any language is always a challenging task. Indeed, you need to keep many things to keep in mind before, during and after the process. However, beyond the strong cultural aspect involved, some languages can be more […]
The University of Strasbourg has joined GALA, the Globalization and Localization Association. GALA is a global, non-profit trade association for the language industry. Staff and students can take advantage of GALA’s wealth of resources to deepen their understanding of the […]
The Explosive Popularity of Korean Culture in Modern Media The Korean Wave (or “Hallyu” in Korean) started in the late 1990s as South Korean cultural contents gained popularity in nearby Asian countries. Fast forward 20 years, and you now see […]
Having an online presence is essential for businesses in today’s digital world. It allowsthem to showcase their products and services as well as reach a wider audience and build relationship with their customers. In multilingual countries, providing customers with a […]
In today’s digital world, speech-to-text (STT or speech recognition) technology and translation software have more applications than ever before. Top companies like Microsoft, Google, and Amazon are always working on improving STT technology to make things a little easier when […]
Be better prepared and save time and money on your translation project. Implement and carry out the following steps for a smooth translation management with your vendor. Any given project in a company needs preparation, that’s a given. Unlike with […]
For decades, non-linguists thought Arabic and Hebrew were nearly the same. Especially Arabic speakers, who pronounce Hebrew (Ebry) and Arabic (Araby) with the same letters but with a different order. So what are the differences and similarities with Arabic and Hebrew […]
When adapting international marketing to local markets, some may think that translation is the most suitable option to adapt a copy to a local market. However, that’s not necessarily the case. In fact, you might be looking for a completely […]
