How can you optimize the conversion rate of your website?

It is not enough to only improve your natural or paid referencing when you want to increase the traffic of your website, you must also optimize its conversion rate. There would be no point if your website had a large number of visitors but your traffic did not turn into conversions! The conversion rate of […]

eLearning Localization: challenges and process of cultural adaptation

In the era of high-speed Internet and with the rise of the home office, it is increasingly common for companies and educational institutions to offer online training and courses for their employees or students. According to Global Market Insights, the eLearning industry is predicted to grow by 8% annually between 2020 and 2026. Besides helping […]

Webinars and B2B Digital Communication: the Perfect Match

As the previous weeks went by, you must have seen them pop up all over the internet: the webinars. Indeed, the pandemic crisis that started a few months ago led companies to adapt themselves and their communication strategies. New tools and contents were thus created in order to keep in touch with target audiences. And […]

6 Reasons why you should use social media to market your business online

6 Reasons why you should use social media to market your business online With about 3.725 billion active social media users, almost half of the world’s population makes use of social media. Every month, millions of people can be reached with advertising on the most popular social media channels. No wonder social media marketing has […]

CAT tools: can technology replace human translators?

What are the differences between machine translation and computer-aided translation? Machine translation is generated by a software, and is based on a dictionary to which users can contribute. The most common tool is the one we all used once: Google Translate. Machine translation can be useful if you only want to understand the general meaning […]

Green Web Design Trends: “Ultra-Minimalist Navigation” and the Return of Static Websites

Eco-design has become a major concern in terms of ecology and the environment. “Faster, more efficient” has become Google’s motto. In order to help you in your efforts to make your website greener, there are two other web design trends that can be mentioned that fall into the same green category as “mobile first” and […]

The Indispensible “Mobile-First”

Trend of Eco-Friendly Web Design: The Indispensible “Mobile-First” Frédéric Bordage, expert in sustainable digital technology and author of the book “Eco-conception web: les 115 bonnes pratiques : Doper son site et réduire son empreinte écologique” (“Web Eco-Design: 115 Good Practices: Boosting Your Site and Reducing Your Ecological Footprint”) believes that the “mobile-first” approach should be […]

Ecological Design

Nowadays, digital is part of our daily lives. We are all affected in one way or another by this technology. The younger generation cannot imagine life without the Internet or WiFi-equppied smartphones. Search engines, or networks, are constantly evolving and improving. However, as the idea of designing greener buildings and reducing energy consumption in big […]