Motion Design Definition And Advantages

Videos play an important role in the communication strategy of brands. It has become an essential tool used in promoting a company and what it offers. According to this article featured in Forbes titled “In 2022, Video Is Where We All Need To Be”, it will therefore be increasingly difficult to produce original and impactful […]

Why is UX design important for a website?

Did you ever leave a website because you couldn’t find what you were looking for? When a user leaves a website quickly, it increases the bounce rate, a very important metric for measuring the success or failure of a site. Several factors can cause a high bounce rate, and poor UX can be a key […]

What is the difference between 2D and 3D?

Graphic design forms part of our daily lives. Whether in advertisements, magazines or websites, there is not a single day that goes by without seeing computer graphics. The graphics that we see everywhere can be split into two categories: 2D and 3D. In this article, we will take a look at the differences between these […]

Some specificities to know when designing websites and apps for the Asian market

Talking about web design in Asia (especially in Chinese-speaking countries) and in Western countries, we can notice there are some differences that are due to cultural reasons. Knowing about these differences could be important for graphic designers, but also for those who work in the field of localization. Indeed, localization doesn’t simply mean directly translating […]

The Difference Between UX and UI design

At a time when the digital industry develops at ever greater speeds, it’s not uncommon to face difficulties defining new notions and new emerging lines of work. It isn’t always easy to perceive the difference between UX and UI design, especially since the two concepts are both resembling and complementary. In the IT world’s slang, […]

What You Need to Know About UX Design

UX stands for “User Experience”. More precisely, it refers to responses and perceptions that result from the use and anticipation of using a product, service or system. The purpose of UX design is to make a site accessible and user-friendly. It consists in designing a site and planning it in such a way that it […]

Designing Virtual and Augmented Reality Interfaces

For several years now, virtual and augmented reality technology has developed at an unprecedented rate. In the meantime, the applications of these technologies are no longer limited to gaming. For example, important stakeholders in e-commerce see great promise in these relatively new technologies. In the meantime, the democratization of virtual reality headsets and the performance […]