Motion Design Definition And Advantages
Videos play an important role in the communication strategy of brands. It has become an essential tool used in promoting a company and what it offers. According to this article featured in Forbes titled “In 2022, Video Is Where We All Need To Be”, it will therefore be increasingly difficult to produce original and impactful […]
Why is UX design important for a website?
Did you ever leave a website because you couldn’t find what you were looking for? When a user leaves a website quickly, it increases the bounce rate, a very important metric for measuring the success or failure of a site. Several factors can cause a high bounce rate, and poor UX can be a key […]
5 Ways to Create the Perfect Color Palette for Your Website
In addition to the interface of your website, the color palette you use is one of the first things a user sees. It’s important to choose your color palette wisely in order to create an optimal user experience. In order to choose the right one, it can be helpful to use tools that generate colors […]
What is the difference between 2D and 3D?
Graphic design forms part of our daily lives. Whether in advertisements, magazines or websites, there is not a single day that goes by without seeing computer graphics. The graphics that we see everywhere can be split into two categories: 2D and 3D. In this article, we will take a look at the differences between these […]
Green Web Design Trends: “Ultra-Minimalist Navigation” and the Return of Static Websites
Eco-design has become a major concern in terms of ecology and the environment. “Faster, more efficient” has become Google’s motto. In order to help you in your efforts to make your website greener, there are two other web design trends that can be mentioned that fall into the same green category as “mobile first” and […]
Some specificities to know when designing websites and apps for the Asian market
Talking about web design in Asia (especially in Chinese-speaking countries) and in Western countries, we can notice there are some differences that are due to cultural reasons. Knowing about these differences could be important for graphic designers, but also for those who work in the field of localization. Indeed, localization doesn’t simply mean directly translating […]
The Difference Between UX and UI design
At a time when the digital industry develops at ever greater speeds, it’s not uncommon to face difficulties defining new notions and new emerging lines of work. It isn’t always easy to perceive the difference between UX and UI design, especially since the two concepts are both resembling and complementary. In the IT world’s slang, […]
What You Need to Know About UX Design
UX stands for “User Experience”. More precisely, it refers to responses and perceptions that result from the use and anticipation of using a product, service or system. The purpose of UX design is to make a site accessible and user-friendly. It consists in designing a site and planning it in such a way that it […]
Art Direction for the Web: Not Just Relevant for Print Media
Are you someone who thinks that art direction is only relevant to print media? This article will help you discover the link between art and web design. It will also give you some tips on where to look to get deeper understanding and apply it in your work. Before diving into solutions, ask yourself what […]
Designing Virtual and Augmented Reality Interfaces
For several years now, virtual and augmented reality technology has developed at an unprecedented rate. In the meantime, the applications of these technologies are no longer limited to gaming. For example, important stakeholders in e-commerce see great promise in these relatively new technologies. In the meantime, the democratization of virtual reality headsets and the performance […]