The Transcreator, a Key Asset to Your International Marketing Campaign

A company looking to grow its reputation will need to try to expand internationally in order to reach more people. This process will, of course, require that a marketing campaign be launched in the chosen countries as well. However, it is important to think carefully about the best way to do this. In fact, you […]

Is Twitch a new broadcasting platform worth considering?

Twitch is a live video streaming platform that was launched in June 2011 and then later acquired by Amazon in 2014. It initially focused mainly on livestreaming eSports competitions and videogame-related content, but the platform is diversifying and starting to attract different content creators. Whether it’s social eating (or Mukbang), live art creations or just […]

5 Reasons Why You Should Start Creating Video Content

Traditional media is shifting toward the online kingdom more and more every year. Marketing techniques and marketers must adapt constantly to keep up. Several content marketing formats exist but one is clearly becoming king. Let’s highlight 5 reasons why you need to include videos in your next marketing campaign! Video content is undoubtedly king 78% […]

4 Ways to Achieve a Successful Influencer Marketing Strategy

The term “influencer marketing” may be new to you and yet it’s something we are exposed to every day! What is influencer marketing? Influencer marketing includes any practice aimed at creating a type of collaboration between a brand and an influencer in order to promote a product or a service. Since the rise of social […]

Is augmented reality the marketing tool of the future?

You’ve never taken a picture of yourself using a Snapchat filter? Or even tried catching Pikachu or Charmander while playing Pokemon Go? Then stop whatever it is you are doing and let us explain everything you’ve been missing out on with augmented reality! What is augmented reality? Augmented reality (AR) makes it possible to integrate […]

Are podcasts the best support for your digital strategy?

Podcasts are one of the audio formats that have gained significant popularity over the last few years. In November 2020 alone, more than 104 million podcasts were downloaded or streamed, according to Médiamétrie. This form of audio support is attracting an increasing number of users and has also caught the attention of several companies. Known […]

Chatbots: The marketing and customer service tool you should know

Chatbots, or virtual customer service agents, are becoming increasingly present in our daily lives. Last year, we published an article about Replika, the emotional chatbot who wants to be your friend, in which we explained what actually lies behind this technology. After having played a major role in e-commerce companies’ growing success, chatbots are beginning […]