Tips to Become a Good Community Manager
Community management is a very popular career choice at the moment. Indeed, we live in an era where communication, especially digital communication, is more present and necessary than ever for companies to succeed. Social media, in particular, has become an essential tool used daily.However, to be a good community manager, posting things on various social […]
How to Create a Content Strategy That Gets Results
Creating a content strategy can be overwhelming. There are many factors to consider: What type of content should you create? How often should you publish? Who is your target audience? In this blog post, we will break down the process of creating a content strategy and provide tips for getting results. 1. What is a […]
The Transcreator, a Key Asset to Your International Marketing Campaign
A company looking to grow its reputation will need to try to expand internationally in order to reach more people. This process will, of course, require that a marketing campaign be launched in the chosen countries as well. However, it is important to think carefully about the best way to do this. In fact, you […]
Twitch: The New Goldmine of Digital Marketing
Twitch is a video live streaming platform launched in June 2011 and acquired by Amazon in 2014. Initially focused mainly on live streaming of eSports competitions and video game related content, nowadays, Twitch’s content has been getting a lot more diverse and attracts different content creators. How does Twitch work? A streamer broadcasts live video […]
5 Secrets to Create a Stunning Storytelling
Many tales begin with “Once upon a time…” and usually end with “…They lived happily ever after”. Storytelling is also a form of narration, where a hero goes on a journey to fight a villain, with different kinds of help he will be able to face challenges until the final confrontation. This art of narration […]
5 Best Keyword Research Tools for SEO
Keyword research is a key step in SEO as it allows you to find, analyze and use the best words or expressions that your target audience is looking for in search engines. The goal is, of course, to increase your traffic and your conversion rate. For this, you need to use a keyword research tool, […]
What is Targeting and How Does it Work?
Targeting is one of many digital marketing techniques that allow you to select a target audience based on certain criteria (age, location, gender, etc.) across all Internet users. Its goal is to promote your product in a way that gets you the best impact from your advertising. It also allows you to use your marketing […]
Is Twitch a new broadcasting platform worth considering?
Twitch is a live video streaming platform that was launched in June 2011 and then later acquired by Amazon in 2014. It initially focused mainly on livestreaming eSports competitions and videogame-related content, but the platform is diversifying and starting to attract different content creators. Whether it’s social eating (or Mukbang), live art creations or just […]
5 Reasons Why You Should Start Creating Video Content
Traditional media is shifting toward the online kingdom more and more every year. Marketing techniques and marketers must adapt constantly to keep up. Several content marketing formats exist but one is clearly becoming king. Let’s highlight 5 reasons why you need to include videos in your next marketing campaign! Video content is undoubtedly king 78% […]
4 Ways to Achieve a Successful Influencer Marketing Strategy
The term “influencer marketing” may be new to you and yet it’s something we are exposed to every day! What is influencer marketing? Influencer marketing includes any practice aimed at creating a type of collaboration between a brand and an influencer in order to promote a product or a service. Since the rise of social […]