5 Reasons Why You Should Start Creating Video Content

Traditional media is shifting toward the online kingdom more and more every year. Marketing techniques and marketers must adapt constantly to keep up. Several content marketing formats exist but one is clearly becoming king. Let’s highlight 5 reasons why you need to include videos in your next marketing campaign! Video content is undoubtedly king 78% […]

What is evergreen content and why is it important for your website?

What is evergreen content and why is it important for your website?  Do you want to know how to increase your blog’s organic traffic in a consistent and sustainable way? The answer is evergreen content. While good content is vital to any website’s SEO strategy, evergreen content is what can turn a good blog post […]

Is the semantic cocoon method the way to improve your SEO?

Every website owner knows how important Search Engine Optimization (SEO) is for the visibility and success of a company. Many techniques exist today to optimize your website so as to improve its search engine ranking. This article will look into one of those techniques: the semantic cocoon. What is the semantic cocoon? Made popular by […]

Mobile search and SEO: why and how are they so related?

As mobile devices continue to evolve and offer technologies such as foldable smartphones, mobile search and seo are more than ever linked. The increasing daily use of smartphones and tablets influences our entire lives. No need to go to flea markets anymore, we have apps for it! Need to manage your accounts or ask for a […]

A Swiss is a Swiss is a Swiss, or the importance of website localization and multilingual SEO

Having an online presence is essential for businesses in today’s digital world. It allowsthem to showcase their products and services as well as reach a wider audience and build relationship with their customers. In multilingual countries, providing customers with a positive online experience includes offering content in several languages. This article uses the example of […]

SEO and GDPR

When publishing this blog post, the General Data Protection Regulation 2016/679 (GDPR) of the European Union has now been in force for a year. Let’s celebrate this one-year anniversary by reflecting on the past and future effects of this globally influential regulation on search engine optimization (SEO). Does SEO benefit from the GDPR? According to […]

Web Profession: Data Analyst and Data Science for the Web

Data analysts are becoming increasingly desirable profiles in fields related to web technologies. With the emergence of big data and data collection of all kinds, it has become essential for teams to integrate an expert capable of receiving, processing and exploiting the accumulated information in order to optimize or develop their product. What precisely are […]