Twitch: The New Goldmine of Digital Marketing

Twitch is a video live streaming platform launched in June 2011 and acquired by Amazon in 2014. Initially focused mainly on live streaming of eSports competitions and video game related content, nowadays, Twitch’s content has been getting a lot more diverse and attracts different content creators. How does Twitch work? A streamer broadcasts live video […]

Is Twitch a new broadcasting platform worth considering?

Twitch is a live video streaming platform that was launched in June 2011 and then later acquired by Amazon in 2014. It initially focused mainly on livestreaming eSports competitions and videogame-related content, but the platform is diversifying and starting to attract different content creators. Whether it’s social eating (or Mukbang), live art creations or just […]

6 Reasons why you should use social media to market your business online

6 Reasons why you should use social media to market your business online With about 3.725 billion active social media users, almost half of the world’s population makes use of social media. Every month, millions of people can be reached with advertising on the most popular social media channels. No wonder social media marketing has […]

Digital tools to experience culture from home

As the rest of the world, you are probably stuck at home because of the global pandemic. However what better time to discover new places and cultures around the world! But how? You are supposed stay at home. Every museum is closed and there is no way you are getting on a plane very soon. […]

Influence marketing: what changed in 2019?

The last few years have been the witnesses of the evolution of global digital marketing, with the apparition of new tendencies and new ways to advertise online. 360-degree and VR videos now catch our attention on social media whereas influencers have conquered the world. After our top 5 marketing methods for mobile apps, here is […]

How to communicate on social media during a pandemic crisis?

While the world is currently facing the unprecedented COVID-19 situation, social media are being even more used around the globe since many countries chose self-isolating and social distancing. Users want to stay in touch with friends and family, keep being informed and entertained. As a company, are you supposed to respond or stay silent? What […]

Web Profession: Data Analyst and Data Science for the Web

Data analysts are becoming increasingly desirable profiles in fields related to web technologies. With the emergence of big data and data collection of all kinds, it has become essential for teams to integrate an expert capable of receiving, processing and exploiting the accumulated information in order to optimize or develop their product. What precisely are […]

Social Media And Stories: Why Are They Suddenly Everywhere?

Over the past 12 months, every big social media platform seems to have introduced “stories” as part of its services. Very few are still resisting the trend. In fact, this phenomenon has been the source of numerous jokes among the online community. If you only use social media on your PC, you may not have […]