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The Steiner Boat: The Growing Meme

DATE: 23 September 2022 AUTHOR: BETBEDER-SEIGNIERE Léna
The Steiner Boat: The Growing Meme

Last year, we wrote an article about the advantages and disadvantages of using memes as part of a marketing campaign. This Generation Z phenomenon has become a huge part of the marketing strategy for an F1 team in particular. The Haas F1 Team. The origins of the Steiner boat meme Haas went through a tough […]

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