Why is UX design important for a website?
Did you ever leave a website because you couldn’t find what you were looking for? When a user leaves a website quickly, it increases the bounce rate, a very important metric for measuring the success or failure of a site. Several factors can cause a high bounce rate, and poor UX can be a key […]
GDPR Compliance on Social Media for Business
Is Your Business’s Social Media Strategy Compliant With GDPR? What is the link between social media and GDPR? When social media was first introduced, users weren’t as concerned about sharing personal data and keeping an eye on their virtual privacy as they are today. As cybercrime cases have risen considerably over the last years, the […]
What is evergreen content and why is it important for your website?
What is evergreen content and why is it important for your website? Do you want to know how to increase your blog’s organic traffic in a consistent and sustainable way? The answer is evergreen content. While good content is vital to any website’s SEO strategy, evergreen content is what can turn a good blog post […]
Shopify to adopt React Native framework
At the beginning of 2020, the e-commerce platform Shopify announced that the React Native framework would be used to develop all it’s future applications. Among the numerous programming languages, why did Shopify choose React Native in particular, what exactly is React Native, and more importantly, what are the benefits of this language specifically? In this […]
The Future Prospects of Green IT
Green IT in Full Swing According to António Guterres (Secretary General of the United Nations), half of the world’s population still did not have access to the Internet in 2019. However, the UN will submit an action plan to ensure that every adult is connected by 2030[1]. This decision shows that the digital era is […]
Green Web Design Trends: “Ultra-Minimalist Navigation” and the Return of Static Websites
Eco-design has become a major concern in terms of ecology and the environment. “Faster, more efficient” has become Google’s motto. In order to help you in your efforts to make your website greener, there are two other web design trends that can be mentioned that fall into the same green category as “mobile first” and […]
The Indispensible “Mobile-First”
Trend of Eco-Friendly Web Design: The Indispensible “Mobile-First” Frédéric Bordage, expert in sustainable digital technology and author of the book “Eco-conception web: les 115 bonnes pratiques : Doper son site et réduire son empreinte écologique” (“Web Eco-Design: 115 Good Practices: Boosting Your Site and Reducing Your Ecological Footprint”) believes that the “mobile-first” approach should be […]
Ecological Design
Nowadays, digital is part of our daily lives. We are all affected in one way or another by this technology. The younger generation cannot imagine life without the Internet or WiFi-equppied smartphones. Search engines, or networks, are constantly evolving and improving. However, as the idea of designing greener buildings and reducing energy consumption in big […]
Web and Ecology
When we hear the words “environmental pollution’’, what pops into our heads? Factories emitting polluting fumes? Traffic jams negatively impacting the environment? Dozens of images related to environmental problems appear, but one particular representation remains unintuitive, although the general public needs to be aware of it: digital pollution. What is Digital Pollution? To […]
Useful tools to make your website accessible
In our digital era where everyone is connected, the internet seems to be the new marketplace. If you want to buy a new pair of shoes, you can buy it online. If you want to read the newspaper, you can read it online. Or even buying a car on the web is possible nowadays. And […]