Franco is a Digital Marketing Strategist and Instructor helping small and medium businesses to get the most out of their digital marketing tools and investments. Leveraging his experience as an entrepreneur in Silicon Valley, he is now devoting his time to sharing the knowledge and experience acquired in the field with his clients and students. He loves teaching Digital Marketing for UC Berkeley, the University of Strasbourg (France), and the IULM University in Milan (Italy). When working with his clients, Franco focuses on strategizing, optimizing, and coordinating all marketing activities to maximize the ROI and Conversion Rate. Franco also has a passion for subscription-based business models, in particular for subscriptions of physical goods. His marketing philosophy is driven by his belief that everyone’s success begins and ends with the customer.