SEO/SEA, Content & Community Management
Emmanuel AbelaExternal specialist in web writing
Radio DJ, history teacher, and printing jounalist, Emmanuel Abela has participated in exciting editorial adventures at an independent radio station in the nineties with the monthly review LimeLight, then with Polystyrène, a multicultural magazine, since rebaptized Poly.
In 2007, he has returned to his first love, radio, participating with a collective of Strasbourg artists in the creation of an online radio station with a European calling, Flux4, where he is editor in chief and in charge of musical programing.
In addition to his copywriting and editorial support activites, he has also launched two new magazines with some former writers from Poly: Zut!, which deals with culture, fashion trends, and design in Strasbourg, and Novo, the cultural magazine of Eastern France, both of which he is editor in chief.
Photo : © Stéphane Louis
Outhman BadissiWeb project manager
Really passionate by high-tech and always being in tune with the world of web communcation, Outhman has been teacher in digital identity management at the CAWEB Master and at the MJM Graphic Designsince 2015. He teaches students how to properly manage all the digital traces you can allow on the web, voluntarily or not. Furthermore, he shows you how to use the tools of communication as safely and efficiently as possible.
As he did a formation specialized in the web professions at the IUT Robert Schuman and then a CAWEB Master, he worked as a Community Manager for many brands, the most recent of which was Rue du Commerce. After having done his apprenticeship at the BKN Agency as a Webmaster, he became the digital project manager for the Web Agency of Strasbourg : Tiz.
Seven years ago he decided to share his passion for new technology by creating the blogmagazinegk.fr: a bunch of advice, discoveries and hot topics.
Another digital string to his bow : Outhman is a specialist of Wordpress and does content redaction and translation from English and Spanish to French.
Julie ColinSEO & copywriting project manager, Vanksen Luxembourg
With a Master's degree in communication, Julie began her professional life as communications officer at the Opéra national de Lorraine.
Drawn to the web, she turned toward project management, joining the Nancy branch of the agency Nurun. There she discovered the many areas of expertise of a digital agency, which made her want to specialize in SEO-oriented content creation.So in 2010-2011, she entered the Licence pro Référenceur Rédacteur Web program at the University of Mulhouse.
In the fall of 2011, she joined the SEO department of the agency Vanksen. She helps clients with the semantic aspect of SEO: content creation and auditing, semantic auditing, editorial planning, ranking optimization training. In particular, she works in the optical and automotive sectors, as well as in thalassothérapie..
Jean FreyburgerSearch Marketing Consultant (Semper Virens)
Self-employed consultant since 2010, Jean Freyburger offers to his clients accompanying and advicing them in Search Marketing (SEA, SEO and CRO).
With a professional Bachelor's degree in SEM and web writing (Licence Pro Référenceur et Rédacteur Web ) from IUT de Mulhouse in 2009, he developped his experience within the digital agency Activis, near medium-sized accounts in real estate (builder, promoter, swimming pool builder), energy (PAC, solar, radiator, wood-burner) and e-commerce (, sunglasses) sectors.
He is also a tutor in companies and has been teaching SEA (Google AdWords) since 2011 in the IUT of Mulhouse and SEO (introduction) at the University of Strasbourg.
Mathilde GuillemainContent marketing teacher
After having recieved a modern literature licence, Mathilde Guillemain integrates the CAWEB Master in apprenticeship at Hakisa as a Community manager & an bilingual marketing assistant.
Since October 2015, she has done many tasks within the marketing pole : marketing, web writing, commercial, design and ergonomy.
As a speaker in the second year of the CAWEB Master, she teaches content marketing.
Christophe RicherE-Marketing Consultant & SEO Specialist
Christophe Richer has been an E-Marketing consultant and SEO specialist at the digital agency Advisa in Strasbourg since 2012.
As a graduate student from the Business school EM Strasbourg and backed by more than 9 years experience in communication and e-commerce, he teaches SEO to the students of the Master CAWEB.
Certified in Google Analytics, he teaches the Master 2 students all the major and current referencing techniques with professionalism and precision.
Max SchleifferSocial media consultant
Since the end of 2010, Max Schleiffer has been a certified social media consultant and social networks trainer. Max assists many companies and professionals in each decisive step of their communication on blogs and social networks across different areas : development of social media strategy, contents creation, management of communities on social networks, and the creation of advertising campaigns.
He gives classes to Master 2 students to teach them the basis of Community Management by having them work on tangible projects. In this way, the students get a more comprehensive overview of the different aspects of this field.
Chris RaulfSEO expert
Shelly DaviesWeb writing teacher
Shelly Davies, managing director of Hamilton-based Shelly Davies Writing & Training,bounced unconventionally and entertainingly into the New Zealand communicationslandscape in 2012. With a brand that’s exploded across a surprising mix of sectors andindustries she’s now leading the pack.
“Brand Shelly” is out of the box, bubbly, pretty damn irresistible, more than a little sassy,and rapidly giving fewer and fewer f*cks what anyone thinks. And it’s working. Her writingis sharp, sought after, and highly paid. Her trainings are high energy, instantly impactful,and booked up to 2 years in advance.
She did her time in the classroom torturing teenagers and indoctrinating university studentswith academic conventions. She killed off one husband, kicked out another one, andpopped out 3 money-sucking vampires. And then she discovered something amazing: goodwriting PAYS. And like common sense, it ain’t common.
Want more? Talk to Shelly.
Helene BajonSpecialist in localization
Christine Breyel-SteinerEnglish/French translation teacher
Christine Breyel-Steiner has been an independent translator since 1990. She translates from English and German to French. Specializing in the fields of technology (electricity, electronics, machine-tools...), medicine (cardiology, virology, medical instructions, etc.), medical electronics, localization (website translation) and law, her sphere of competence is vast.
Since 1996, she has also occupied a part-time position of Lecturer at the University of Strasbourg and teaches English/French translation in Licence LEA and Master CAWEB. She holds a translator's diploma from the Institut de Traducteurs et d'Interprètes of Strasbourg, and has also completed the training program "Computer-assisted translation with TRADOS tools," and another program on the software translation tool Passolo.
Her Master CAWEB classes provide a good approach to translation. They are also adapted to localization, involving the translation of website content or texts directly related to our Master's.
Sergio Calvo PaezTranslator & Localizer specialized in web, technical and software translation
Sergio Calvo Paez began in the translation and localization industry in 2001. Curious and passionate about everything, he discovers very early his taste for languages and a bit later finds interest in new technologies ; two sectors that he quickly found complementary. He sees in translation as a way of helping others.
Wishing to share his experience and passion, he became a distance teacher in Master CAWEB, where he provides interesting classes on localization project management with both professionalism and humor.
Mark ChildressPractical Terminology Management speaker
For many people, terminology is like the weather: Everyone talks about it, but it seems nobody does anything about it.
Not true. Thousands of companies use terminology management as a vital part of their strategies. It’s a little expensive, but terminology is everywhere and it costs far, far more to ignore it. And there is a lot that can be done – once you get started!
This one-day seminar gives an overview of topics related to practical terminology work. No academic theorizing, no technobabble, no sales pitch – just good solid tips you can use to make your work run more smoothly.
- The basics of terminology theory and practice in an organization
- Deciding between process-based or project-based approaches to terminology issues
- Simple pro-terminology arguments you can use to convince your managers, your colleagues, your clients – or yourself!
- Get started climbing the terminology mountain, one step at a time.
Gaetan ChretiennotTranslator, founder of the professional translation agency Six Continents
Professional translator and localization specialist, Gaetan Chretiennot is also co-founder of the agency Six Continents.
He participates in CAWEB as a certified SDL Trados Studio trainer for the advanced level. His classes allow the students to become familiar with the software's different options, and more specifically the translation and localization project management possibilities. The combination of theoretical questions and practical exercises ensures that students will acquire the skills necessary for those who see their future in the translation-localization field.
Because of globalization, multilingual websites are more and more common. And with Gaetan Chretiennot's classes, creating them is not a headache for CAWEB students.
Renate De La PaixDirector and founder of the CAWEB Master, teaching in introduction to localization
As she deeply studied foreign langages, especially English, Spanish and French, followed by a thesis in Germanic Studies, Renate de la Paix worked in large banks. She has also been a translator, interpreter and teacher for adults within several structures, among which : the Office Franco-Allemand pour les échanges en formation professionnelle ou la Fortbildungsakademie der Wirtschaft.
She created the CAWEB Master program in 2002, as well as the Technical Communication and Localization Master in 2016. Convinced that the University can deliver a lot to the professional world, and reciprocally, she does everything one can to come up with the most adapted formation to the evolution of Communication professions.
Alexander GehringCreator and Director of the evival Technologies
Evival advises its clients in the field of application software specific to the internet. evival pays special attention to its clients. The agency works more specifically on the implementation of applications and complex IT projects with its sound knowledge of high tech. Alexander Gehring is a consultant and project manager specializing in web and marketing technology. His clients are primarily small and mid-sized companies, affiliated groups and marketing agencies, located in Germany, Switzerland, Australia and France.
He is in charge of the German course in the second year of the Master's. His courses teach students to manage web projects, analyze web solutions, and all in German. The objective of the course is to allow the Master students to easily fit in a German-speaking company. At the same time, this method presents a more practical side of working. Because these courses are enriched by Mr. Gehring’s personal experience, they are particularly more interesting.
Philippe PapillonEntreprise Project Manager
Holder of a Translation Diploma from the University of Saarbrücken, Philippe Papillon is the Enterprise Project Manager at the company Tradex since September 2009 and a lecturer in DE-FR and EN-FR translation in Master CAWEB. Mr. Papillon also teaches courses on the workflow of a translation project.
The company Tradex is a translation company that has been around for 30 years and has a total of 8 people with very different backgrounds (translation, marketing, engineering ...). It has customers and partners located in fields as diverse as technical documentation, advertising and law.
Uta Seewald-HeegSpecialist and in charge of localization of softwares and translation / terminology technologies
Teaching at the University of Anhalt in Köthen (Saxe-Anhalt) just in the middle of Germany, Uta Seewald-Heeg holds a Bachelors as well as a Masters degree in localization.
She is a member of the tekom, of the Deutscher Terminologietag (DTT) and of several other linguistics associations. She published many articles about translation technologies and managed the working group of automatic translation of the GSCL. Among other things, she currently works in automatic translation and postedition. At the same time, she studies the phenomem of linguistics and etymological visualising of German.
Find out more on the University of Anhalt website.
Giana TarquiniVideo game localizer
Formerly a researcher and tutor in audioviusal translation at the University of Bologna, Gianna Tarquini has started as an independent translator and a video game tester. She is currently specialized in video games and software localization and has worked for famous companies.
Passionate about her filed of work and research, video games, she offers a dynamic and comprehensive course on the subject. Although it goes fast, this course allows students to approach the different aspects of video game localization. Step by step, switching between theory and practical examples, Gianna guides the students through the complexity of such a project.
The quick quizzes included in her course allows the students to react and make sure that they understand the subject.
François MassionManager of D.O.G. GmbH and Lecturer in terminology
Programming languages & Web tools and techniques
Thomas BaguetDeveloper and initiation to the web dynamical langages teacher
Graduated among other things of the prestigious Mulhouse Institute of Technology (MIT), Thomas Baguet is before everything an autodidact and curious technophile.
As a passionate enthusiest of computer hardware since his earliest childhood, he feels drawn to code lines thanks to mythical engines like the amstrad or the amiga. Because of the Minitel flight in France at the end of the 80’s, he discovered the telematics servers and the IT communication networks. To his parents utter despair, he has been administering a BBS type server for several years by rerouting a Minitel connected to an amiga 500 !
In 1994, he had a brain wave when he discovered the HTML langage at a friend’s place. His intuition said that the proper way of browsing on several medias will overwhelm his future geek - and not clearly assumed - existence. So he started to develop internet websites for associations and cultural institutions of his preferance. This kind of addiction to new technology will be confirmed by the installation of his first GNU/LINUS distribution in 1996.
Regarding his working life, he started his career at the University of Strasbourg in 1999 and has since been the developer within the Pôle Développement Intégration et paramétrage de la Direction Informatique de l'Université.
In charge of the model Initiation to the dynamical web langages since the creation of the Master CAWEB program, he also administers the web servers of the formation.
Gabriel BraunTeacher in HTML, CSS, XML and XLS langages
Gabriel Braun, university lecturer and researcher in the University of Strasbourg, is attached to the ICube laboratory within the IGG (Informatique Géométrique et Graphique) team.
Also specialist of spreadsheets and author of the book Excel Autoformation, he teaches this discipline at the UFR LSHA.
Eric ChristoffelAlso specialist of spreadsheets and author of the book Excel Autoformation, he teaches this discipline at the UFR LSHA.
Eric Christoffel is a teacher and researcher at the University of Strasbourg and works in association with the laboratory of Educational Sciences.
He is fond of new technologies as well as recent teaching methods, especially distance or e-learning. At the age of 15, he discovers the world of programming with his first computer: the Tandy TR S 80 on which he develops a Yahtzee game in Basic language that he recorded on a tape!
Yannick LaurentIT & ED consultant, teacher, trainer and CEO at Adenora
Speaker in several schools such as the Chamber of Commerce and Industry, the INET or the ISEG Marketing School, Yannick Laurent invests a lot in the digital domain. He is also proactive since he assists the students of the CAWEB Master program in their project of re-melting the website of the formation or in many other projects.
He founded and currently manages the consulting company specialized in “Smart Education & Digital Marketing” :Adenora.
Mark NightingaleProject management and english web writing teacher
Mark Nightingale is a multilingual web project manager. After a few years teaching foreign langages, he found his way in digital in 2012 by integrating the CAWEB Master. Graduated CAWEB in 2014 further to an apprenticeship at Advisa as a project manager junior, he launched his own advice, project management and development company in 2014.
Always really active in associations, Mark has been a member of the Strasweb association for four years by introducing to web langages to a large public. He is also the co-president and founder of the association Quai Numéro Dixwhich created in 2015 a co-working space for freelances who work in digital in the middle of Strasbourg.
As a speaker at the CAWEB Master, he assisted the second year students in the revision - from Joomla to Wordpress - of the site of the formation. He teaches redaction, communication and project management.
Joffrey QuilletPHP/Python developper
After completing the Master CAWEB program, Joffrey Quillet became an independent web developer, then he joined the Actimage group, and finally the television channel ARTE. He currently works at the company Vioma GmbH as a back-end developper (PHP/Python).
Passionate about the web, he shares his experience with the Master students, as well as in-training sessions that are open to the public with the association Strasweb.
During his classes, the Master's students will learn how to develop their own Wordpress themes and plugins, which will allow them at the same time to better understand this indispensable CMS.
They also will learn the problematics and aspects related to the Responsive Web Design.
Emmanuel WinsteinContent management systems (CMS), Photoshop/Illustrator and Web animation teacher
One of the founders of the communication agency La Couleur du Zèbre, Emmanuel Winstein is in charge of the agency. He works there as a project manager, trainer, and developer. He is specialized in content management systems and developed the CMS, Nina.
These are the skills he teaches CAWEB students in his Multimedia Creation and Content Management System courses. Energetic and comfortable with new technology, Emmanuel Winstein is a gifted teacher. With a good balance between theory and practice, he teaches students how to create models of websites and the use of the most popular CMS like Wordpress, Drupal and Prestashop.
These essential skills can serve as a springboard for those who want to get involved in multimedia development and allow others to have the basic knowledge necessary for all web professions.
Graphics, Multimedia, UI & UX
Laurent AntonczakMobile Social Media Teacher & Multicultural Entrepreneur
Laurent Antonczak is the director of ATZ119 and an entrepreneur specialized in digital strategies and mobile and social media technologies. He also gives courses in France and New Zealand and has namely been rewarded as a researcher at Colab – AUT University on mobile technologies.
He has been giving distance and classroom courses in Master CAWEB since 2014. He teaches the students all sorts of techniques on how to use the mobile video technology. Therefore, he encourages them participate in small international projects such as Shoot Me Now™ or 24F24H, during which the students have to create short and original videos with their mobile phones.
Joanne MaulTeacher in web animation
Graduate of the CAWEB Master program she has taught the web animation development for several years. Currently, she works at the University of Strasbourg as a communication manager and as a webmaster for the Université Ouverte des Humanités (UOH) whose main mission is to develop the Ressources Éducatives Libres (OER) with the TICE cells with the partner universities.
Passionate of the composition of static and animated pictures, she teaches the distance learning students of the Master 2 degree to create banners and interactive inserts thanks to the Animate CC software.
Christophe CerdanCameraman, editor and director
Christophe Cerdan is working at the Audiovisual Production and Broadcasting Department at the Audiovisual Department of the DUN (Direction des Usages du Numérique) from the University of Strasbourg. He is specialized in film making and editing as well as camerawork and sound recording.
He teaches second-year students how to handle a camera (white balance, focus, framing…). His classes take place in small groups to allow students to exchange ideas about cinema, analyze short film clips and perform practical works such as short movies made with in-camera editing techniques.
Boris EppGraphic Design & Adobe Creative Suite
Working as a Freelance Graphic Designer since 2010 after a 4 year experience in a Paris agency, Boris Epp is a multi-talented graphic designer, specialized in the Adobe Creative Suite software.
He has been teaching CAWEB students since 2014. Strongly motivated and passionate, he strives to create a strong basis for his students in order to ease their entrance into the professional world. He achieves this by sharing his own personal tips and by focusing more specifically on the most efficient work methods.
Coralie Leveille-MenezProject Manager and Webdesigner
Coralie has been working (a lot) as a Project Manager and (a little bit) as a Webdesigner for several years now, for Alsacréations, a Strasbourg web agency.
She is always evolving with a keen interest and lots of passion in all web-related fields, in particularly by animating the Strasbourg web community through the event organized with the WdStr NGO.
She puts User Experience at the heart of all her projects and hopes to help CAWEB students familiarize themselves with this important web concept.
Antoine RolinVideo Manager at Blackblitz agency
Antoine is the co-founder of BLACKBLITZ, a digital strategy agency specialised in content creating and webcasting. Within the agency he directs and post-produces videos for the various companies and institutions.
He teaches CAWEB students how to produce short media content for web use. He also trains them in video editing with Adobe Premiere Pro. This gives them the necessary skills to create video content intended for publishing on websites or social media platforms.
Chloe TemesvariUsability teacher
As a former CAWEB student, Chloé Temesvari still actively participates in the Master but now as a teacher.
Webdesigner in freelance since 2011, Chloé Temesvári is specialized in project management and web usability.
She also teaches M1 courses on Professionalization (introduction to project management) and M2 courses on Usability. She helps students to discover this field and raise their awareness to different levels of user experience.
Passionately, she also shares these concepts and many others with enthusiasm during Web aperitif at the Wdstr association.
Stephanie WalterWeb and mobile UI & UX graphic designer
Stéphanie works as a web designer and developer specializing in interfaces, UI and UX, and responsive design for the company Alsacréations, as well as a freelancer.
Stéphanie writes and enjoys in sharing her knowledge and her discoveries on her blog (French) as well as a number of English blogs: Smashing Magazine, Codrops, Onextrapixel and Noupe. Occasionally she is a web-conferencing speaker in her areas of expertise.
In our master program, Stéphanie Walter has been teaching mobile optimization (Responsive Web Design) on campus, as well as to the distance-learning students for three years.
Laurence WilhelmAudiovisual Teacher
Project Management & Professional Communication
Saad AboukhalidSAP Project Manager with HP (Procter Gamble)
- Recruitment techniques
- Persuasion and negotiation techniques
- Workshops and exercises
- Getting students ready to find a job
- Teaching them how to prepare for interviews, how to highlight their qualities and strengths and how to avoid trick questions
Workshop: Facing the camera during an interview
- Getting a first job without experience
- Negotiation during a job interview: Salary, work arrangements…
- Networking and job search tools
The theoretical part is only a small part of the course. The major part of the course in the form of workshops/exercises or interactions with students.
Guillaume LacreuseIT Project Manager at Socomec SAS
After having given courses on ERP, information systems and project management for 8 years at the University of Strasbourg, Guillaume Lacreuse has become the SAP project manager for the OSRAM company in 2008 and then Project Manager at Socomec SAS (industrial group of 3500 people).
As a genuine specialist, he prepares the students to professional life in Master CAWEB and assists them for their apprenticeship projects in Master 2. He teaches them essential methods to write a good specification brief through both fun and enriching workshops. Group exchanges and reflection on various issues encountered in digital projects are an important part of the classes.
Adrien BouvelLecturer in Law and teacher in Multimedia and Information Systems Law
Adrien Bouvel holds a PHD in Law and is a lecturer specialized in various fields such as trademarks, internet domain names, databases and copyright laws among others. Since 2000, he has published numerous articles and works related to his field of study.
In the CAWEB Master program, Adrien Bouvel teaches first year classes with an emphasis on raising awareness about multimedia and information systems laws during a both comprehensive and interesting course.
Gael MullerDigital project management and E-commerce teacher
Gaël Muller began his career in 1999 as an e-marketing consultant at an independent web agency. He then joined SQLI Agency, where he successively occupied the positions of Board Director, Director of Clientele, and Associate Director. Later, he joined the digital agency SPIKLY, where he directed development for two years. Today he manages FANVOICE, a start-up specialized in participative innovation and assists several important brands in their digitalization.
Recognized in the field of consulting, he has collaborated with Ford, AXA, Orange, Jaeger-Lecoultre, Renault, BNP Paribas, and Dassault. His expertise covers numerous fields today, such as online customer loyalty, social networks, e-commerce, mobile marketing, and acquisition strategies both innovative (buzz, gamification...) and traditional (SEO, SEM, CRM, data mining...).
Having studied them from the inside, he knows all the workings of communication agencies and how to get the best from their teams, in a "win-win" approach for both the agency and its client.
It is this particularly useful skill that he has been teaching to his students for around ten years in his digital project management and e-commerce courses.
Alexander NetzelCommunication teacher and marketing director
In his business life, he works as a Senior Marketing Director at SAP SE in Walldorf, Germany. He holds a Diploma (Diplom-Kaufmann) in Business Administations from the University of Mannheim and a Bachelor in Business Administrations from the Business School of University of Lund, Sweden.
Alexander Netzel's course is a perfect combination of both theoretical and practical aspects of communication and presentation. His course makes students more self-confident and gives them tips for improvement in oral presentations in front of an audience.
Benjamin SamsonChief project manager and co-founder of Blackbird Agency, CAWEB lecturer, teacher at the MJM Design school, Strasbourg
At the head of the project management department at Advisa for 10 years, Benjamin Samson is now dedicating himself to his own agency : Blackbird Agency, which is specialized in the implementation of e-commerce solutions through the powerful CMS Magento.
With over 18 years of experience in web project management, Benjamin is a genuine and versatile person with a variety of expertise in: consulting, analysis, UX Design, and storyboarding. His skills are numerous and constitute a real asset for the Master CAWEB.
Ecommerce & Emarketing
Jeremie BouchetCo-manager of the E-commerce Blackbird Agency and Magento® & E-commerce instructor
In 2004, Jérémie Bouchet has founded JBCréation, a company that aims to help businesses and agencies with their web challenges. He has also started the fair-trade music platform DiskOverMusic.com and co-founder of Blackbird Agency.
He chose quickly the way of E-commerce and innovates on the music ground by coming up with an initiative of selling fair music. In 2005, he founded the Blackbird Agency which offers made to measure E-commerce solutions to shopkeepers.
He has been teaching in Master CAWEB since 2014 as a Magento® professional but also in the E-commerce domain. He transmits the students his precious knowledge about this extremely powerful platform as well as e-commerce with both methodology and fun.
Eric GehlPresident and co-founder of Hakisa, president of the Directoire de Facilien
President and co-founder of Hakisa since 2011, company coming up with a social hub technology for the SmartHome, SmartCare and SmartServices markets, Eric Gehl has been also President of the Directoire de la Joint-Venture Facilien since 2014, a numérical platform for the Silver Economie offering services for older persons, their relatives and socio-medical professionals.
Before co-founding Hakisa Eric Gehl has had operational functions and direction for 20 years at the industry of numerical medias, software and telecommunications in France and abroad. General manager of Total Immersion SA, President & General Manager of the Division Communication Software Solutions Group of Tekelec Inc à Raleigh aux Etats-Unis and Président of Steleus SAS in Lyon. For Siemens AG in Munich (Germany) he holds several responsabilities in the mobile networks deployment in coutries as varies as Morocco, Vietnam, Germany Sweden, Mexico and several times in the United-States. Finally, he has also been the manager of Infovista three years before the company handovered.
Clement LefebvreE-commerce manager
After having been project manager and engineer for software editor of e-reputation, Clément develops the commercial part of online selling companies.
He is in charge of two classes at the CAWEB formation :
The economic models on the internet, class which aims to allow to the future web professionals to understand the economic model of their clients or employers in order to perfectly meet the expectations of companies.
And the class of Creation of added value on the internet : the creation of added values on the internet has become a real lever of development to face the competition but also as a means to offer to internet users an astounding experience reward. The target consists in defining what the value added could be and how possible it is to create it.